Throughout CI’s history, we’ve never encouraged arts marketers to spend time and resources on Twitter. Here’s why we’re leaving the platform—and what you need to make the call for your organization: bit.ly/3FrxWQZ.

One of these things is not like the other 🎶...and that's a good thing! This #NationalButtonDay, try A/B testing on your website. You may be surprised how something as simple as a button can make a huge difference—it did for @wolf_trap. bit.ly/3mjJXxY

"Ethical web design is about putting your users first. It’s a thinking approach that questions how your website serves its visitors and the planet." 🌎 Get ethical, actionable tips from @warrenwilansky & Stephanie Beasse of @plank: bit.ly/3Ekl7HQ #WorldUsabilityDay

It's #WorldUsabilityDay—do your designs center the user? “UX and UI are all about testing. Continually analyze how your users interact with you, test your assumptions, and improve things incrementally.” —@warrenwilansky of @plank on the CI blog: bit.ly/36SN4bH

Feeling incredibly inspired and grateful for this transparent convo around the future of subs/memberships. Our notebooks are full! You all rocked #DMBC2022. @musiclady7, @UMSpresents, @SteppenwolfThtr, @PhoenixSymphony

What’s the scariest of Halloween frights? Your organization not showing up on the search engine results page (SERP). 👻 Instead of letting out a blood-curdling scream, let CI’s SEO expert Dan Titmuss walk you through actionable steps for keyword research. #artsmarketing

#DMBC2022 is nearly here! Don’t miss out on these essential sessions—you’ll thank yourself as you enter 2023. Did we mention you can attend from the comfort of your couch? bit.ly/3CNZXQn #artsmarketing

#DMBC2022 is your ticket to holistic learning. Learn to stay present and combat distractions with Jennifer Zaslow, then dive into action-driving video techniques for any budget with Mark Ciglar. Industry secrets are just a registration away: bit.ly/3CNZXQn #artsmarketing

Arts buying habits have changed—do your subscription and membership models meet your audience's evolving needs? At #DMBC2022, you'll get engaging new ideas from @carnegiehall, @UMSpresents, @SteppenwolfThtr, and @PhoenixSymphony: bit.ly/3CTdvLr #artmsmarketing

Calling all social media mavens 📣 How do you keep ideas flowing when resources are tight? At #DMBC2022, learn how to create thumb-stopping content even when it seems impossible. Don’t miss pro tips from @speakeasystage @YoungArts and @AmRevMuseum. bit.ly/3Ulepam

Did you know the average TikTok user spends 26 hrs/month on the app? Vertical video has taken over—and in 2022, no content strategy is complete without it. Get vertical advice from experts at CI, @CarnegieMNH and @ICAinBOSTON at #DMBC2022. bit.ly/3Ch1YFs #artsmarketing

In 2022, inclusivity and accountability in the arts are non-negotiable. At #DMBC2022, Theresa Ruth Howard, @MoBBallet poses questions to Jane Raleigh, @kencen and Melanie George, @JacobsPillow to explore paths to more inclusive ecosystems. #artsmarketing bit.ly/3Ulepam

Want to know more about the team at CI? Meet Oliva Lowe, the digital marketing analyst, dancer, and problem-solving physicist who empowers arts marketers to be creative. bit.ly/3qElKV1

The secret to SEO-driving website content: write for humans. At #DMBC2022, CI's Daniel Titmuss and Shannon Bunting reveal how a search-first mindset for content can bring high-quality traffic to your site, reach new audiences, and more: bit.ly/3QKkvho
#artsmarketing

Google is moving the needle on AI-powered advertising—are you keeping up? Learn how to take advantage of machine learning with CI’s Molly Garber and Maggie Richardson at #DMBC2022. Register now—your digital advertising can't wait! bit.ly/3D9GWtu #artsmarketing

Online engagement with your audience is vital to your digital success. Unlock the Social Side of Social Media at #DMBC2022 with @SritaZapatona of @CentralParkNYC and “ThatViolaKid” Drew A. Forde and stay ahead of the curve. bit.ly/3Ay4u8k #artsmarketing

From scanning museum objects with your phone at @BarnesFoundation to immersive apps at @LAPHil, digital tools are essential in engaging audiences in 2022. How will you compete with the couch? Register for #DMBC2022 today to find out. bit.ly/3T9DiVW. #artsmarketing

A cookieless future: not a baking crisis, but the reality of the Internet. Get Google’s take on what this means for your digital marketing at #DMBC2022. The best part? It's all tailored for arts marketers! bit.ly/3puGuO9 #artsmarketing

Breathe deeply: it’s Friday! As you head into the weekend, remember to take time for your wellness. Need help getting present? Tune into the CI to Eye Podcast for Vedic meditation guidance with expert Mark Price. bit.ly/3QoE7bG #NationalWellnessMonth

You + #DMBC2022 = prepared for a cookieless future 🍪 First-Party Data Strategy is a new Boot Camp session and your key to an evolving digital landscape. The best part? There are still tickets left for you and your team! bit.ly/3AdBjsq

Well, well, well—if it isn't National Wellness Month! This August, remember to take time for yourself around work. Might we suggest a 10-minute meditation with Nik Rama from Google's Employee Mindfulness Program? It's a click away on the CI to Eye podcast. bit.ly/3uPwIY8

Google Image Extensions + Your Search Engine Marketing (SEM) Campaigns = Clicks Galore. With more images popping up on Google's search engine results page, it's time to use image extensions and boost your SEM strategy. bit.ly/34gNOpX

Believe the Type: Boot Camp is a can’t-miss event for arts marketers! This year’s conference will leave you with everything you need to know for a cookieless future, the latest in leadership, and more. Register today! bit.ly/3peh4Dw #DMBC2022 #artsmarketing

Instagram Reels are a game-changer for arts organizations. Find out what makes an arts Reel great and learn how you can get started with vertical video content with this handy guide: bit.ly/35Fleyy #artsmarketing

Ready to find your social sweet spot? Find out which social media platforms to prioritize—and how to make your content shine on each—all backed by audience data: bit.ly/3Oo771y

Your growth matters, and there’s no better place to do it than Boot Camp 2022. Amp up your skills, get connected, and stay ahead of the digital marketing curve in-person (selling fast!) or online. bit.ly/3peh4Dw #DMBC2022

Stay savvy with your all-in-one Social Media Ad Dimensions guide, just updated with the latest specs for Facebook, Instagram, YouTube, Twitter, TikTok, and Snapchat. bit.ly/2SAqtaX

In-person seats are selling fast! #DMBC2022 is live in NYC and waiting for you. Not in the area? No problem. Get the same great conference experience from home with online streaming passes. It’s your conference, your way. bit.ly/3peh4Dw

Want to maximize your impact on the search engine results page? Find out how @carnegiehall and @jbfc_ny have seen their ROIs soar since supplementing their Google Grant with paid search campaigns: bit.ly/3NxOHMf

If you’ve got video content to spare, it’s time to double down on YouTube! See how @SteppenwolfThtr and @TheJoyceTheater are turning stellar video content into powerful leads and impactful ROIs. Ready to renew your focus on YouTube? bit.ly/3l5GUZm

#DMBC2022 is on sale now! This year’s conference is live in NYC and streaming online, which means it’s your conference, your way. Hurry—a limited number of in-person seats are available. Don’t wait another second! bit.ly/3peh4Dw

How can arts administrators affect social change? Learn how @centerstage_md, @ybca, and Skowhegan view their social responsibility as part of their mission in this timeless conversation on arts organizations’ role in social justice reform [VIDEO]: bit.ly/2NDHgFD

Are you ready to market smarter? Boot Camp 2022 is in person and online this year, with the same expert insight whether you join us from a theater seat in NYC or your couch at home! Sign up to be among the first to register on May 10: bit.ly/3KNo8Ai #DMBC22

The greatest gift you can give your subscribers might be...NOT hearing from you. It's true: an option to opt-out of certain emails, like for sensitive holidays (psst—there's one coming up), can actually strengthen audience relationships. bit.ly/38PiDE4

Organizational values shape operations, internal culture, and external connection—but how can arts organizations REALLY live their values every day? @alliancetheater answers this question and shares everything they've learned (so far!) on the CI blog. bit.ly/3ky0u0c

More than ever before, cross-departmental collaboration is an imperative. Learn how @ICAinBOSTON, @nationalballet, and @carnegiehall broke down silos between marketing and development to create holistic digital strategies: bit.ly/2N1u7ce

Has the pandemic led to device burnout? Not at all—performing arts ticket buyers have increased their daily leisure screen time since 2019. Get nerdy with more data from the Ticket Buyer Media Usage Study in the latest episode of CI to Eye [AUDIO]: bit.ly/3v1z2Oc

Once you’ve got a new lead on the line, how do you reel them in? Your first “hello” is everything! Get our recommendations for a warm welcome: bit.ly/2S8m7Xx

Looking for new leads? Email is the number one way ticket buyers find out about upcoming shows, but they need to be on your list! Find out how @EmColonial gained 3,800 new email subscribers through a long-term, iterative Facebook lead generation strategy: bit.ly/2Ub4I1y

What do 17,000 ticket buyers have to say about your marketing priorities? We’ve distilled the findings from the 2021 Performing Arts Ticket Buyer Study down to the top four marketing investments worth your time today. Get your checklist here: bit.ly/3qQdp0Z.

Where are ticket buyers learning about arts events? Is it finally time to cut those costly print ads? You’ve got questions, and we’ve got your answers! Dig into the data with the new 2021 Performing Arts Ticket Buyer Media Usage Study: bit.ly/3bYmv2K.

By this June, Google will sunset expanded text ads (ETAs) in favor of their new default ad type, responsive search ads (RSAs). Understanding RSAs is imperative to your 2022 search strategy. Are you ready for the ad type of the future? bit.ly/3BDdVlI

Is your org a vertical video pro? No? Stop scrolling! Use this handy guide to decide if Instagram Reels are a fit for your social strategy—and see examples of stellar Reels in the arts. bit.ly/35Fleyy #artsmarketing

Has your org received negative comments for new protocols? How about ticketing mishaps? Fear not! Negative comments on social media can become learning opportunities for all parties. Take advice from @cincinnatiopera, @AcadNatSci & @KenCen on the CI blog: bit.ly/332G8Xy.

With limited pandemic resources, it’s more crucial than ever to collaborate across departments for your social content strategy. Get inspired by @Wolf_Trap, @phila_ballet, and @ATTPAC and learn how they manage multiple contributors across teams. bit.ly/3rtXpm5

Stock imagery, but make it fashion. It’s officially time to focus on the value that these creative resources can bring. Discover how @Dorset_Theatre used engaging stock images to increase the performance of their season’s Facebook campaigns.

Dive In → bit.ly/2TLr49y

Data doesn’t lie—the arts matter for children. How can you support early access to arts education in your community? bit.ly/3pkE5W2
#InternationalDayofEducation

CI is committed to reporting quarterly progress on our Anti-Racism Commitments. This Q4 2021 update is part of crucial, ongoing work to make meaningful contributions toward an equitable future. bit.ly/33sMNuy

How do you keep your team united through times of uncertainty? Listen to three incredible arts leaders discuss what they’ve learned as they navigate the pandemic's challenges.

Tune in → bit.ly/2IyQcgF

CI’s own Harumi Yoshida says it best: audiences want connections, and we can make them happen. How will you build relationships with your fans in 2022? #artsmarketing

Your scores are in…and it’s 10s across the board! 👏 Your work this year has been nothing short of inspirational. Thanks for all you do for the arts, and happy holidays from CI!

It's time to be data-driven in 2022 with A/B testing! One small change can make a big impact on your website strategy, no redesign needed. You’ll want to bookmark this! bit.ly/3mjJXxY

This powerful insight from Zenetta Drew (@dallasblkdance) is one of many from the Boot Camp session “How Do I Really Diversify My Audience?” with Theresa Ruth Howard (@MoBBallet) and Rachel Moore (@MusicCenterLA). Listen on the CI to Eye podcast [AUDIO] bit.ly/3m6Z2TG

The secret to unique subscriber/member campaigns? “Always think like a patron and put the patron first."

Get additional tips and teachings from @PasPlayhouse, @OperaPhila, and @MFAH in one handy blog post. ➡️ bit.ly/3DzcJRb

Why is access to the arts important for young people? Data shows that arts education fosters a lasting love for the arts and builds hope for the future. Learn more in the latest CI to Eye episode about @NewVictory's Spark Change research. bit.ly/3pkE5W2

Don’t let your emails get buried in the avalanche of holiday promotions! ❄️ Make your message shine with these 8 tips for holiday email success. bit.ly/2rIj3H2

What's behind meaningful fundraising? Donor relations. Listen in to James Langley, President of Langley Innovations, in conversation with CI's Erik Gensler. You’ll return to the office on Monday with fresh ideas for meeting (or rethinking!) your EOY goals. bit.ly/3Ha5O3I

The latest iOS 15 update brings major changes for privacy that impact Apple email metrics. It sounds drastic, but don’t worry—here’s everything you need to know. bit.ly/3qnAsk7 #artsmarketing

Don’t let stale methods haunt you! Here are 5 quick tips to breathe new life into your digital marketing strategy. Happy Halloween, arts marketers! 👻

Has it been three days already? Thanks to all our attendees, organizers, speakers, and sponsors for making #DMBC2021 an incredible experience. See you next year!

The evolution of the arts continues...with YOU! #DMBC2021 kicks off today with lessons from 2020, digital advertising today, and fundraising models for the future. Let’s do this!

At #DMBC2021, you’re going to level up your video skills in so many ways! From SEO for YouTube to practical tips from in-house video practitioners, you can’t miss this session block. bit.ly/3FnjgjU

At #DMBC2021, experts on social change and demographic transformation will help you get a deeper understanding of demographic diversity in America, navigate call-out culture with empathy, and get to the bottom of audience development challenges. bit.ly/3iWvcQf

Data literacy: can we build it? Yes we can! Gain tools for understanding and interpreting your organization's data, from spreadsheet tips to a deep dive into GA4, with CI data all-stars. Access to #DMBC2021 is just a click away—are you registered? bit.ly/3ikC6yh

Calling all digital advertising aficionados! Keep your strategy strong with the latest on iOS 14 privacy updates, current trends in SEM, and best practices for nonprofit digital fundraising. What are you waiting for? Register for #DMBC2021 today! bit.ly/3CXh2Wp

Reflect, reframe, reimagine at #DMBC2021. Join @alexsarian, @KerstenStevens, @ekweddle, CI experts and more for Lessons from 2020, plus actionable opportunities for marketing hybrid seasons. We’re in this together—the evolution of the arts continues. bit.ly/3hUVRMB

Your brand is much more than your logo! At #DMBC21, learn how to get the most out of your brand in a digital age, including highlights from @carnegiehall's new visual identity with @heartgutsgrit and a deep dive into defining your brand voice and tone. bit.ly/3zhBMpw

Are you ready for Google Analytics 4 and a cookieless future? Tune into our livestream recording and learn how you can prepare for both with our analytics experts! bit.ly/3iGzhJ0 #artsmarketing

Mondays can be hectic! Take a moment to breathe in...and breathe out. Feel better? Now, tune in to our latest CI to Eye podcast episode with @nikrama. You’ll learn more about meditation and do another quick breathing exercise. It’s a win-win. bit.ly/3uPwIY8

If you have free/ungated digital programming, what are you doing to further your connection with those audiences? Check out our latest CI to Eye episode where we explore this and other findings from the Arts Industry Data Analysis: Pandemic Response. bit.ly/3eTLXdy

Happy International Women's Day! How are you challenging gender inequality on a daily basis? #IWD2021

Feeling burned out? Here's a great reminder from the incomparable Terri Lee Freeman (@NCRMuseum). #artsmarketing

Do you have a desire to keep growing and learning? So does Jennifer Rosenfeld! In our latest CI to Eye podcast episode, she explores how continuing education and experience-oriented programs have untapped income potential for arts orgs. bit.ly/35Z9Gn6 #artsmarketing

What are you doing for social, racial, and economic justice initiatives in your community? Let Dr. Martin Luther King Jr.'s inspiring words and impact help you take action today and beyond. 📸: @TheKingCenter

Here are some resolutions you’ll want to keep! Our latest CI to Eye podcast episode features 20 cultural leaders offering guidance, support, and hope for the future of the arts. Tune in and get inspired: bit.ly/3btx9kb #artsmarketing

Thank you all for your unwavering commitment and passion for the arts. Let's move onward and upward in 2021!

You've likely reached new audiences with digital programming (yay!) Now, how do you keep them engaged? Read on to find out how lead generation campaigns will help you capitalize on long-term engagement cycles. bit.ly/2UWa2WQ #artsmarketing

Which festive headband would you don for a Zoom holiday party? Happy digital marketing holidays! 🎁

Here are some email marketing and baking tips you *knead* to know! (Sorry, we had to 😂) Want more? Dive into our email strategy blog posts: bit.ly/2oCUaeq #artsmarketing

It’s #TessNet Europe Community Week! @EZgens will join @andrewrecinos in a keynote interview tomorrow (12/11) about how arts organizations must become 21st-century communicators.

🎵 Deck the feeds with stunning content! 🎵
The December 2020 Social Content Calendar for Arts Marketers is ready for you and outlines national and arts-related holidays to help you create meaningful content. bit.ly/2QhqVWb #artsmarketing

In June 2020, we published a list of commitments to hold ourselves accountable as we move towards becoming an anti-racist organization. Check out this blog post for a Q4 2020 update on our progress. bit.ly/3m3lhXu

Betty Avila, Executive Director of @SHG1970, is the impactful arts leader you need to learn from right now! On the latest CI to Eye episode, she talks about combatting workaholism, the challenges of fundraising as a person of color, and so much more. bit.ly/2JBCYjL@SHG1970

After a year like 2020, all we can say is Thank YOU. Having a community of passionate, talented, and thoughtful people is always something we’re very thankful for.

ICYMI! Joshua Dachs (@FisherDachs) joins Erik on CI to Eye to discuss all things theater design including seat layout and why Broadway theaters are so uncomfortable. bit.ly/3mwwVLi

Will you trick or treat your fans? Wave your anticipated and relevant content wand to keep them engaged year-round. Happy Halloween, arts marketers! 🎃

And that’s a wrap on Boot Camp 2020! 🥳 Two moving days of inspiration, rethinking old assumptions, learning through new lenses, and envisioning a new future for the arts. Hope to see you all next year!

"Access is a conversation, not a checklist." 💯 Laurel Lawson from Kinetic Light Dance giving us a masterclass on accessibility in the arts at Boot Camp 2020!

What a powerhouse session on social media in the new abnormal at Boot Camp 2020! The necessity of collaboration and relevancy in content, as well as "calling in, not calling out" are just a few of many key takeaways. 👏

We’re still in awe of Anna (@DTHballet), Terri (@NCRMuseum), and Betty (@SHG1970). The ways they lead their teams with compassion, transparency, and empathy is something the entire industry can learn from. Thank YOU all!

@cdilly kicking off day 2 of Boot Camp 2020 with energy, inspiration, and a whole lot of insightful data! 😍

That’s exactly what we plan to do today at Boot Camp 2020 (and so much more)! Who's ready? 🤩

Boot Camp 2020 is finally here! Over 2,000 arts administrators are ready to envision a new future for the arts and we are here for it. 🙌 See you all soon!

We're Boot Camp 2020 ready! How about you? Let us know what's on your digital conference checklist ✅

Should you run ads during the 2020 election season? Great question! First, learn more about Facebook’s new rules and then let this blog post help you weigh the pros and cons of running ads (political or not) in the next few weeks. bit.ly/2GPjpmV

Envision a new future for the arts. Join 800+ arts administrators for Boot Camp 2020 sessions exploring digital marketing, digital programming, leadership and wellness, and equity and inclusion. Register Now: bit.ly/3hKTj1c

Ready to dive into the world of TikTok? Tune in today at 1:00pm EDT to hear from arts leaders at @ABTBallet, @CarnegieMNH, and CI! bit.ly/307EiA9