Celebrating 10 years of GOOD.

BeyGOOD.org

It’s Feel GOOD Monday, and we’re spotlighting returning cosmetology school, Detroit Extravagant Academy! ✨

During our Cécred x BeyGOOD Fund School Tour, we got to see their growth firsthand.

Since last year, they’ve launched a barber program, and we’re excited to celebrate their continued passion and commitment to the craft! ✨

Our Founder, Mrs. @Beyonce, and Chairwoman Ms. Tina Knowles continue to make an impact both in their hometown and around the world.✨

This powerful mother-daughter duo leads with purpose, generosity, and a shared commitment to giving back, reflecting BeyGOOD’s belief that everyone can be GOOD.

The Knowles-Rowland House is officially open!

Houston will always hold a special place in our Founder’s heart, and seeing a former youth center at Bread of Life transformed into a place of hope and opportunity is truly inspiring. ❤️

Congratulations to Mrs. @Beyonce, Mrs. @KELLYROWLAND, Ms. Tina Knowles, Pastor Rudy Rasmus, Mrs. Jaunita Rasmus, Mayor of Houston John Whitmire, and Commissioner Rodney Ellis, on this meaningful milestone! ❤️

This new development provides 31 residential units for individuals who are unhoused, creating a pathway toward stability, and a brighter future.

The Cécred x BeyGOOD Fund made an impact across the pond! For the first time in its three-year history, the program has gone international. 🇬🇧

Here’s a look back at our visit to Athena Aesthetics Beauty Academy in Birmingham, where we inspired the next generation of beauty professionals through hands-on education.

The GOOD continues! Our staple BeyGOOD T-shirt is available in black and white. Shop the full collection today. ✨

beygood.org/shop/

While in London, the BeyGOOD team had the opportunity to connect with the incredible owners of Chuku’s, one of our Black Parade Route recipients!

We’re so proud of the work they’re doing to bring community together through food and culture.✨

Fall season is here! Did you grab your Spread the GOOD hoodie yet?

If not, head over to beygood.org/shop to explore cozy premium pieces.

Start your week off with some GOOD!

Today we’re highlighting nonprofit, In A Perfect World.

BeyGOOD recently donated $50K to support their work empowering youth through education, mentorship and community programs. ✨

Tune in over the coming weeks for more #FeelGOODMondays. ✨

We are making history in the UK! 🇬🇧

The Cécred x BeyGOOD Fund has made its international debut in the UK. We are proud to partner with Athena Aesthetics Beauty Academy in Birmingham for this milestone.

The day was filled with hands-on training for the next generation of hairstylists. Students also had the opportunity to learn from special guest, Neal Farinah, Cécred’s Lead Global Stylist.✨

Congratulations to our Founder, Mrs. @Beyonce, and our Chairwoman, @MsTinaKnowles, on the launch of Cécred in the UK! 🇬🇧

GOOD continues to lead the way, and with this launch, the Cécred x BeyGOOD Fund is also making its global impact for the first time.

We are incredibly proud to be investing in Athena Aesthetics and Beauty Academy in Birmingham, supporting the next generation of beauty professionals. ✨

Wear GOOD. Do GOOD. Be GOOD.

When you shop BeyGOOD, you’re supporting a mission rooted in education, entrepreneurship, and community.✨

BeyGOOD.org/shop

We’re celebrating the launch of our new merch!  Head over to beygood.org/shop and check out the collection.