RTD Market Growth, 2018–2025: The Seltzer Surge, the Cocktail Buy-Up, and Wine’s Shelf-Share Gap.
RTD beverages grew while American drinking shrank, and the category’s center of gravity has moved from seltzer to spirits #underthebevfluence
bevfluence.com/rtd-market-gro…

The New English Whisky GI: What It Really Means For The Whisky In Your Glass via @WhiskeyWash #underthebevfluence

thewhiskeywash.com/partner-conten…

Unboxing the Vieroma Cacao Liqueur. I received this liqueur as an emerging spirit in the @BevFluence TERROIR campaign. Straight from the Peruvian Amazon. #underthebevfluence #bevfluenceterroir

bevfluence.com/terroir/

Turning Visitors into Repeat Customers: Lessons for Mid-Atlantic Wineries via @AgClips #underthebevfluence

morningagclips.com/turning-visito…

Wine Drinking in America via @MikeVeseth #thewineeconomist #underthebevfluence #winelover

wineeconomist.com/2026/11/03/ame…

California’s wine slump is fueling a risky bet on agave @uniondemocrat #unerthebevfluence #bevfluenceterroir

uniondemocrat.com/lifestyle/arti…

TERROIR Tuesday: R is for Rye. Registration for the BevFluence Terroir Campaign closes October 31, 2027. Be in it. #bevfluenceterroir #underthebevfluence

youtu.be/UNoFJ9tXF0o

Molasses Is Illegal Here. By Law. Since 1996. BevFluence TERROIR Campaign – “R” is for Rhum: Martinique (AOC). This window for registering for the BevFluence Terroir campaign closes October 31, 2027.

#bevfluenceterroir #underthebevfluence

bevfluence.com/molasses-is-il…

How AB InBev built a culture of creative effectiveness that drives growth. To focus its marketing efforts, the Bud Light owner looks for opportunities ... @FoodDive @abinbev @budlight #underthebevfluence

fooddive.com/news/how-ab-in…

A Wine Giant Leaves the Stage. Not many people can claim they changed how wine is made. Marvin Shanken changed how it was perceived. @WineSearcher @wblakegray #underthebevfluence

wine-searcher.com/m/2026/11/a-wi…

From Felony to 49 States: The 40 Year Fight for Direct Wine Shipping @FreeTheGrapes #underthebevfluence

freethegrapes.org/history-of-dtc…

GlenAllachie’s Latest Whisky Uses Mongolian Oak: Does It Actually Work? via @WhiskeyWash @TheGlenAllachie #whiskylover #underthebevfluence

thewhiskeywash.com/whiskey-articl…

From Oloroso to Pedro Ximénez: Pairing Sherry with Halloween Candy @GByass @VinosJerez #halloween #sheryweek #sherry #underthebevfluence #unusualpairings

winecompass.blogspot.com/2026/10/from-o…

Desperately Seeking Distribution: Your Wine is Worth Two Points out of a Hundred. A New York brand manager has built a 100-point test for producers looking for distributors. The liquid scores two. @robertjoseph #underthebevfluence

robertejoseph.substack.com/p/desperately-…

Funding the Farm of the Future: How Grants Can Support Your Next Project @WINexpo #underthebevfluence

wineindustryexpo.com/event-news/fun…

Light bottle, big ambition: Alentejo takes step towards lighter bottles. @vinhos_alentejo has unveiled a prototype for a new lightweight bottle, developed with Verallia and targeting a weight of 390g. @TheBuyer11 @wines_portugal #underthebevfluence

the-buyer.net/insight/alente…

America’s No. 1 Sparkling Wine Brand Just Released Its First Non-Alcoholic Expression #sparklingwine #winelover #underthebevfluence

shopping.yahoo.com/general/articl…

Carignan, Underrated No More @Sonomagrapes

This grape falls within the Obscure category of the BevFluence TERROIR campaign. #bevfluenceterroir #underthebevfluence

sonomawinegrape.org/carignan-under…

Your Warehouse Doesn’t Have to Be In DC for the DC Bottle Bill to Be Your Major Problem @FoodTradeNews #underthebevfluence

foodtradenews.com/2026/10/23/you…

The wine industry doesn't need another lecture. It needs a new generation of thinking. #underthebevfluence

linkedin.com/pulse/wine-ind…