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Polsia is about to hit $25M run rate.
Next stop: $100M ARR.
And things keep accelerating:
$0 → $1M in 12 weeks
$1M → $10M in 10 weeks
$10M → $20M in 6 weeks
I just published one of my favorite and most successful aisloP episodes yet: “The Run Rate.”
I tell the whole story, h by month.
The episode ends in Tokyo, where I went a few weeks ago.
Probably the best place on Earth to take a deep breath, get inspired, and rethink what’s possible.
I came back with an even bolder vision for Polsia.
The road from $25M to $100M is going to look very different.
Polsia v2 is coming soon.
Next stop: $100M ARR.
And things keep accelerating:
$0 → $1M in 12 weeks
$1M → $10M in 10 weeks
$10M → $20M in 6 weeks
I just published one of my favorite and most successful aisloP episodes yet: “The Run Rate.”
I tell the whole story, h by month.
The episode ends in Tokyo, where I went a few weeks ago.
Probably the best place on Earth to take a deep breath, get inspired, and rethink what’s possible.
I came back with an even bolder vision for Polsia.
The road from $25M to $100M is going to look very different.
Polsia v2 is coming soon.
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Marketing moves I'd bet my life on:
1. Make every new feature or announcement a launch. Copy + Video + Amplification. Nail this and you'll be trending on Twitter for a week.
2. Making good taste your differentiator. Anyone can launch anything, so what stands out is how you package and talk about it.
3. Doing so much organic storytelling that people are already warmed up by the time they see your ads on Meta & Google, or your launches.
4. Running paid ads early on at any budget and letting Meta find and funnel in your customers for you.
5. Being omnipresent. The era of "just focus on one channel" is dead. Every company doing $10M+ is everywhere, all the time.
What did I miss that's working for you?
1. Make every new feature or announcement a launch. Copy + Video + Amplification. Nail this and you'll be trending on Twitter for a week.
2. Making good taste your differentiator. Anyone can launch anything, so what stands out is how you package and talk about it.
3. Doing so much organic storytelling that people are already warmed up by the time they see your ads on Meta & Google, or your launches.
4. Running paid ads early on at any budget and letting Meta find and funnel in your customers for you.
5. Being omnipresent. The era of "just focus on one channel" is dead. Every company doing $10M+ is everywhere, all the time.
What did I miss that's working for you?
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The best fundraising strategy is to make your data room public
Build a live dashboard that shows all your numbers and publish your deck next to it. There's no reason to keep everything confidential as if you have a "secret recipe."
You want investors seeing your data before they ask.
If you're onto something dope, they'll probably email you about investing anyway and if they don't, you still win.
People will talk about it, you'll get more signups, curve goes higher, and investors might even start checking your dashboard autonomously.
Build a live dashboard that shows all your numbers and publish your deck next to it. There's no reason to keep everything confidential as if you have a "secret recipe."
You want investors seeing your data before they ask.
If you're onto something dope, they'll probably email you about investing anyway and if they don't, you still win.
People will talk about it, you'll get more signups, curve goes higher, and investors might even start checking your dashboard autonomously.
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PHP powers 69.7% of the internet
Disconnect your devices and go touch some grass today
Disconnect your devices and go touch some grass today
🚨 PHP warns of two critical vulnerabilities as emergency patches arrive tomorrow
The PHP security team will release updates on October 21 at 14:00 UTC for two vulnerabilities, each rated 9.2 under CVSS v4.0.
⠀
Security researchers identified the flaws as CVE-2026-109618 and cribed them as remote code execution vulnerabilities reportedly affecting PHP versions 5 through 8.
PHP has not yet confirmed the affected versions, exploitation requirements or fixed releases.
⠀
The vulnerabilities were reportedly leaked before their planned disclosure. Researchers said they have not observed active exploitation, while PHP warned it may release the patches early if technical details become public or exploitation is detected.
⠀
Administrators should identify PHP installations now and prepare to apply the updates as soon as they become available.
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I just added another $10M to my run rate in 6 weeks.
Here's every idea I tried before hitting $20M ARR:
1. Moved to New York at 21.
I studied financial engineering at Columbia and I wanted to be a founder, but didn’t have the guts.
2. Joined a startup hedge fund on Wall Street.
I wanted to learn how things get built from scratch, it died in a year.
3. Joined Barclays Capital.
I worked on the trading floor for 2 years. I had a lot of friends building software back then and I started to feel inspired.
4. Learned how to code.
My best friend told me that once I learned, I could build anything. So I did. Nights and weekends. For 6 months straight.
5. Shipped my first app.
Did it under alias Ben Cera so my finance boss wouldn’t find out. People loved it. I quit my job, bootstrapped the company for a year… it failed.
6. Built a photo messaging app.
Josh Kushner from Thrive Capital loved it and invested $1 million from his brand new fund.
7. Pivoted into a people discovery app.
It had massive traction, but then I realized I was building a dating app and decided to walk away.
8. Moved to LA.
I became the CTO of a tech enabled interior design startup. We raised $20M from Founders Fund and Zillow Group.
9. Worked with Uber’s founder.
Travis Kalanick bought CloudKitchens and I got a meeting. I decided to join as a product manager. 2 years later, I was leading a new division I had built from scratch.
10. Decided to come back to the arena.
I moved to Paris to start a new company called GiftShop with my good friend and raised $8M. After 2 years of co-founder tension, I finally walked away to go solo.
11. Started Polsia Inc.
Decided that i wanted to start working with AI right away, but also take a break and see the world. So I starting traveling the world and touring most of Asia.
12. Built Blanks.
An iPhone app that builds iPhone apps using AI. Failed.
13. Built Decision AI.
An AI that helps you make decisions with AI. Zero customers.
14. Started Polsia.
I went all in on the idea of building a company that builds and runs companies with AI. I built the first version and moved to San Francisco.
15. Polsia worked.
5 months later, I had 10,000+ customers, a $10M run rate, and raised $30M on a $250M valuation.
Now, I have 25,000+ customers, a $20M run rate, and we're about to hit $25M very soon.
This is 20 years of failing and starting over.
Until it finally clicked...
Every lesson is tuition, nothing is ever wasted.
Here's every idea I tried before hitting $20M ARR:
1. Moved to New York at 21.
I studied financial engineering at Columbia and I wanted to be a founder, but didn’t have the guts.
2. Joined a startup hedge fund on Wall Street.
I wanted to learn how things get built from scratch, it died in a year.
3. Joined Barclays Capital.
I worked on the trading floor for 2 years. I had a lot of friends building software back then and I started to feel inspired.
4. Learned how to code.
My best friend told me that once I learned, I could build anything. So I did. Nights and weekends. For 6 months straight.
5. Shipped my first app.
Did it under alias Ben Cera so my finance boss wouldn’t find out. People loved it. I quit my job, bootstrapped the company for a year… it failed.
6. Built a photo messaging app.
Josh Kushner from Thrive Capital loved it and invested $1 million from his brand new fund.
7. Pivoted into a people discovery app.
It had massive traction, but then I realized I was building a dating app and decided to walk away.
8. Moved to LA.
I became the CTO of a tech enabled interior design startup. We raised $20M from Founders Fund and Zillow Group.
9. Worked with Uber’s founder.
Travis Kalanick bought CloudKitchens and I got a meeting. I decided to join as a product manager. 2 years later, I was leading a new division I had built from scratch.
10. Decided to come back to the arena.
I moved to Paris to start a new company called GiftShop with my good friend and raised $8M. After 2 years of co-founder tension, I finally walked away to go solo.
11. Started Polsia Inc.
Decided that i wanted to start working with AI right away, but also take a break and see the world. So I starting traveling the world and touring most of Asia.
12. Built Blanks.
An iPhone app that builds iPhone apps using AI. Failed.
13. Built Decision AI.
An AI that helps you make decisions with AI. Zero customers.
14. Started Polsia.
I went all in on the idea of building a company that builds and runs companies with AI. I built the first version and moved to San Francisco.
15. Polsia worked.
5 months later, I had 10,000+ customers, a $10M run rate, and raised $30M on a $250M valuation.
Now, I have 25,000+ customers, a $20M run rate, and we're about to hit $25M very soon.
This is 20 years of failing and starting over.
Until it finally clicked...
Every lesson is tuition, nothing is ever wasted.
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I hit 25,000+ customers in 9 months.
My 4 biggest lessons from 20+ years in business:
1. Don’t quit before the payoff.
People only see the money and lifestyle, but they never see the decade of grinding, failing, grinding, and failing again... until one day "you got lucky."
2. Build what you want to exist.
If you build what people want today, you’ll copy tools that already exist and ship something lame. The idea of Polsia came to me once I stopped caring about everyone else and built the weird thing I wanted to have.
3. Being early isn’t enough.
You need to be loud. If you stay silent, you'll get buried by the company who put themselves out there, raises money and takes market share. Always be louder.
4. Failure is true education.
You can read every book on building a company, but the lessons that stick come from trying yourself, failing repeatedly, then iterating on what not to do next time. Polsia was built from things I learned while shipping products you’ve never heard of.
Entrepreneurship isn’t a get-rich-quick scheme.
AI has made it easier and faster than ever...
But never stop hustlin'.
My 4 biggest lessons from 20+ years in business:
1. Don’t quit before the payoff.
People only see the money and lifestyle, but they never see the decade of grinding, failing, grinding, and failing again... until one day "you got lucky."
2. Build what you want to exist.
If you build what people want today, you’ll copy tools that already exist and ship something lame. The idea of Polsia came to me once I stopped caring about everyone else and built the weird thing I wanted to have.
3. Being early isn’t enough.
You need to be loud. If you stay silent, you'll get buried by the company who put themselves out there, raises money and takes market share. Always be louder.
4. Failure is true education.
You can read every book on building a company, but the lessons that stick come from trying yourself, failing repeatedly, then iterating on what not to do next time. Polsia was built from things I learned while shipping products you’ve never heard of.
Entrepreneurship isn’t a get-rich-quick scheme.
AI has made it easier and faster than ever...
But never stop hustlin'.
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