We started frequently hearing about Intelligems in customer conversations.

@drewmarc and I got together and thought - why do AB testing and personalization need to be separate? Now they don't have to be 😉

@Intelligems has acquired @BecauseApp 🚀

intelligems.io/resources/blog…

Since the beginning of Because, we've added all of our customers (>$250/mo) to Slack.

We've had many internal debates around whether we should keep doing this, but we get so many compliments from customers on how fast and dedicated our support is (ESPECIALLY during our 14 day trial).

NGL it can be very difficult to keep up with all the Slack messages, especially all the threads...

And turning them all into help tickets so there's a formal paper trail is a challenge to get everyone to remember to do (we have a Freshdesk<>Slack integration).

BUT this keeps us uber close to our customers to hear about feature requests, ideas, issues, bugs, requests, and just general day-to-day things they need from us 🥇

In the early stages of building, I'm a huge advocate for having customers in Slack.
What do you guys think? Have any internal debates over this same topic? 🤔
(Alicia Uhl, MBA✨ Marc McComas ✨ Aya Lee ✨ 💗)

🚀 How a health & wellness brand achieved a 5% conversion lift with a brilliantly simple abandoned cart strategy:
Here’s the playbook 👇

Step 1: Identify abandoned cart 🛒
Connect abandoned cart flows directly to the website experience.
Step 2: Personalize messaging 🎯
Display urgency messaging (with Because🌈) via top bar for returning cart abandoners.

Step 3: Segment appropriately 🔍
Identify visitors who abandoned their cart within the last 60 days.
Step 4: Omnichannel messaging 🔄
Capture visitors from all re-entry points (email, ads, direct).

Rather than hoping abandoned cart emails do all the work, this strategy creates immediate urgency the moment a visitor returns—no matter how they found their way back.

No discounts needed. Just smart psychology. 🧠💡
Implementation Keys:
✓ Minutes to set up
✓ Zero discount costs
✓ Works across all traffic sources
✓ Leverages existing ESP data

The secret? 🤫
Because🌈 + Klaviyo integration identifies cart abandoners instantly, serving them perfectly timed urgency messaging that drives conversions without sacrificing margins.

Want to test this out for yourself?
DM me and I’ll help you set it up for free. 🚀

"We have all this zero-party data, but we're only using it in email/SMS..."
I hear this so often from both agencies and merchants.

You have all this data inside your quiz platform like Octane AI and loyalty platform like LoyaltyLion...
But you're only using that data to personalize emails and texts.

That’s why Because🌈 partners with leading Shopify marketing agencies like ROSWELL and Emily Roberts (my fav) to help bridge this data back to the website 🤝

✅ Personalized website using loyalty data to welcome customers back (before login)
✅ Connected customer journey to recommend products based on quiz results
✅ Seamless experience no matter when they took the quiz or how they returned to site

Learn more about how ROSWELL can set you up with a completely personalized website that utilizes all your first & zero-party data...
🔗 Link in comments 👇

Share your favorite with your Valentine—because love and conversions should always be optimized. 💘🚀

Just like the perfect match, the right message at the right time makes all the difference. Here’s to more love and more conversions! 💖

Just like the perfect match, the right message at the right time makes all the difference. Here’s to more love and more conversions! 💖