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Lest we all forget:
HEADLINE: 30–60 characters (Specific, benefit- or curiosity-driven, 4–12 words)
DEK/SUBHEAD sits directly under the main headline and adds context the headline couldn’t fit: 10–25 words for press releases. One sentence that expands on it and answers “So what?
Keep dek short enough to scan in a few seconds. Poynter’s Eyetrack research found that 95% of people read all or part of this introductory summary under the headline, so it’s one of the highest-impact pieces of text on the page.
Clarity and simplicity usually matter more than hitting an exact character count (Michigan State research found simpler headlines get more engagement).
HEADLINE: 30–60 characters (Specific, benefit- or curiosity-driven, 4–12 words)
DEK/SUBHEAD sits directly under the main headline and adds context the headline couldn’t fit: 10–25 words for press releases. One sentence that expands on it and answers “So what?
Keep dek short enough to scan in a few seconds. Poynter’s Eyetrack research found that 95% of people read all or part of this introductory summary under the headline, so it’s one of the highest-impact pieces of text on the page.
Clarity and simplicity usually matter more than hitting an exact character count (Michigan State research found simpler headlines get more engagement).
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She Said What NEEDED To Be Said. youtube.com/shorts/UNlfcdZ… via @YouTube
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RT @TRUsVidsPics: #𝑻𝑹𝑼𝒔𝑽𝒊𝒅𝒔𝑩𝒖𝒔𝒕𝒚𝑬𝒎𝒂📹🆕 🎉𝑯𝑨𝑷𝑷𝒀 𝑩𝑰𝑹𝑻𝑯𝑫𝑨𝒀‼️
❤️ 𝑻𝒐𝒅𝒂𝒚 𝒊𝒔 𝑩𝒖𝒔𝒕𝒚 𝑬𝒎𝒎𝒂’𝒔 𝒃𝒊𝒓𝒕𝒉𝒅𝒂𝒚..𝑳𝒆𝒕’𝒔 𝒔𝒉𝒐𝒘 𝒉𝒆𝒓 𝒔𝒐𝒎𝒆 𝒍𝒐𝒗𝒆!
@BustyEma https://t.c…
❤️ 𝑻𝒐𝒅𝒂𝒚 𝒊𝒔 𝑩𝒖𝒔𝒕𝒚 𝑬𝒎𝒎𝒂’𝒔 𝒃𝒊𝒓𝒕𝒉𝒅𝒂𝒚..𝑳𝒆𝒕’𝒔 𝒔𝒉𝒐𝒘 𝒉𝒆𝒓 𝒔𝒐𝒎𝒆 𝒍𝒐𝒗𝒆!
@BustyEma https://t.c…
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RT @the_boldproject: Guys, the fantastic Ricki’s new Score video dropped this weekend! So do as I do, celebrate it by shooting some massive…
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I just subscribed to Thomas Sowell. Sign up here: thomassowellquotes.substack.com/?r=1gugha&utm_…
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RT @SampadArtX: Looks like I should take the metro more often... ☺️
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RT @SampadArtX: Who’s having a drink with me today? 😆
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