𝐖𝐡𝐲 𝟔𝟎% 𝐨𝐟 𝐌𝐚𝐫𝐭𝐞𝐜𝐡 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭𝐬 𝐅𝐚𝐢𝐥 (𝐀𝐧𝐝 𝐇𝐨𝐰 𝐭𝐨 𝐀𝐯𝐨𝐢𝐝 𝐈𝐭)

Read Complete Article: martech360.com/b2b-tech/why-6…

#B2Btech #customerexperience #marketingautomation #marketingtechnology #Martechadoption #martechintegration #MartechInvestments

MarTech360 Weekly Roundup: Location-Based Advertising, Smarter Customer Data and AI Creative Tools

Read More: martech360.com/news/ai-automa…

#CustomerData #MintSquare @wearesinch @adstradata @asapp @dentsu_global #Martech360 #News #marketingperformance #competitiveadvantage

Multimodal AI in Marketing: How It Will Transform Creative Production in 2026

Read Complete Article: martech360.com/insights/marte…

#multimodalAIinmarketing #creativeproduction #omnichannelcampaigns #localizecontent #Martech360 #personalizedcontent #socialmediavisual

#OmnicomMediaAustralia has appointed Tom Kirkham as Chief Solutions Officer.

Read More: martech360.com/news/cxo-moves…

#OmnicomMedia #MediaStrategy #AdTech #MarketingLeadership #MarTech360

#StagwellMedia has promoted Anna Manfredi to Business Director, Client Experience and Leadership.

Read More: martech360.com/news/cxo-moves…

#StagwellMedia #ClientExperience #MediaIndustry #MarketingLeadership #MarTech360

Prachi Narayan has joined @wppmedia as Head of Partnerships at Media Futures Group.

Read More: martech360.com/news/cxo-moves…

#WPPMedia #MediaFuturesGroup #MediaStrategy #Advertising #MarTech360

#StagwellMedia has promoted Lesley Duncan to Managing Partner.

Read More: martech360.com/news/cxo-moves…

#StagwellMedia #MediaIndustry #Advertising #MarketingLeadership #MarTech360

#Superside has promoted Cassandra Gill to Vice President of Marketing.

Read More: martech360.com/news/cxo-moves…

#Superside #MarketingLeadership #CreativeServices #MarTech #MarketingStrategy

MarTech360 Interview with #AnnaMiller, Head of Ad Measurement, @Roku

Read More: martech360.com/voices/martech…

#MarTech360 #AnnaMiller #Roku #HeadofAdMeasurement #ConnectedTV #Roku #PublicisMedia #socialenvironment #streamingplatforms #socialfeeds

#Alliant Launches PurchaseCore, Expanding Predictive Consumer Purchase Intelligence

Read More: martech360.com/news/stack-pla…

#Alliant #StackandPlatform #Martech360 #News #PeopleBasedMarketing #PurchaseCore #consumerpackagedgoods #consumerdatasolution

Generative Creative Suites vs. Specialist AI Tools: Which Is Better for Marketing Teams in 2026?

Read Complete Article: martech360.com/insights/marte…

#generativecreativesuites #AItools #Martech360 #martechstack #betterROI #creativecontrol #producedistinctive

The Martech Playbook for Scaling Multimodal Creative Testing with AI

Read Complete Article: martech360.com/insights/marte…

#AIcreativetesting #Martech360 #predictiveanalytics #dynamicoptimization #MultimodalCreativeTesting #MultiArmedBandit #dynamiccreativeoptimization

#Promowise has appointed Paul Preston as Account Director.

Read More: martech360.com/news/cxo-moves…

#Promowise #B2BMarketing #DemandGeneration #MarTech #MarketingLeadershi

#OMD Promotes Navdeep Dhothar to Global Content Syndication Manager

Read More: martech360.com/news/cxo-moves…

#OMD #NavdeepDhothar #ContentSyndication #B2BMarketing #DemandGeneration

#StagwellMedia Appoints Jennifer Jerone as Media Director, MENA

Read More: martech360.com/news/cxo-moves…

#StagwellMedia #JenniferJerone #MENA #MediaStrategy #DigitalAdvertising

#OMD Appoints Callum Hall as Paid Social Executive Director

Read More: martech360.com/news/cxo-moves…

#OMD #CallumHall #PaidSocial #DigitalAdvertising #MarTech

#TheLeadCrafters Appoints Andrew Jones as Managing Director

Read More: martech360.com/news/cxo-moves…

#TheLeadCrafters #AndrewJones #B2BMarketing #DemandGeneration #LeadGeneration

#MINTSquare partners with @adsquarecom to boost geo-contextual targeting and point-of-sale measurement for agencies and advertisers

Read More: martech360.com/news/media-gro…

#MINTSquare #Adsquare #programmaticadvertising #Martech360 #news #locationinsights #geocontextualtargeting

#Nativeadsai and #Adverteyes Pair Creative Production With Continuous Performance Intelligence

Read More: martech360.com/news/media-gro…

#adperformance #Nativeadsai #Adverteyes #Martech360 #News #PerformanceIntelligence #performanceprediction #mediaspend

When AI makes execution cheaper, what gives an intelligence business the edge?

Read Complete Article: martech360.com/insights/staff…

#B2Bsalesintelligence #datainterpretation #humanexpertise #Martech360 #B2Bintelligence #acknowledgeuncertainty #customeroutcomes

MarTech360 Interview with #ZoharGilad, Co-Founder & CEO, @fastsimoninc

Read More: martech360.com/voices/martech…

#MarTech360 #FastSimon #GenericAImodels #humanmerchandiser #productdiscovery #productmarketing #Ecommerce #machineexecution