BEHIND THE FRAME | EyeFly, MODO Eyewear

Instead of building a tech device and disguising it as glasses, EyeFly works from the frame outward, integrating audio and connectivity into a product meant to be worn all day.

Read more 👉 eu1.hubs.ly/H0zDqFH0

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The exhibitor list is LIVE!

Discover who’s exhibiting, find new favourites and start planning who you won’t want to miss.

Explore the full list: eu1.hubs.ly/H0zDDqN0

Haven’t registered yet? Make sure you’re there to experience it all: eu1.hubs.ly/H0zDDsW0

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MEET THE JUDGES

The wait is over! We’re excited to reveal the judging panel for the Love Eyewear Awards 2027 at 100% Optical.
 
Who will take home the recognition? You’ll have to be there to find out!
  
Register for your FREE ticket: eu1.hubs.ly/H0zxDxJ0
 
#LoveEyewearAwards
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Have you registered for 100% Optical 2027?
 
There’s nothing quite like bringing the optical community together and we can’t wait to do it all again! Join us at Excel London, 27 February - 1 March 2027.
 
Register for free today: eu1.hubs.ly/H0zgHDP0
 
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BEHIND THE FRAME | Blackfin Eyewear

Blackfin remains independent by nature and obsessive by method, with a strictly in-house production process and a shared company culture built around premium quality and attention to detail.

Read more 👉 100percentoptical.com/behind-frame-0…

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100% Optical retweeted
The first phase of the education programme for @100Optical has been released.

From AI in eye care and imaging to clinical topics and contact lenses.

Read more and register for the 2027 show here: ow.ly/cSyN50ZXJaM
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FIRST 2027 SESSIONS ANNOUNCED

Make the final year of the CPD cycle count. Take a look: 100percentoptical.com/2027-programme…

@The_AOP @OptometryToday #100optical #OptometryCPD
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100% Optical retweeted
What will your plans for the first few months of 2027 look like?

If attending @100Optical is part of your plans and you’re looking to go with your practice team, we spoke to two practices about why they attend and what they get out of the show. Read here: ow.ly/IB4K50ZWrx2
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100% Optical retweeted
Replying to @100Optical
@100Optical announces ‘Frame of Mind’ curated space

- Find out more at the link below -

2020europe.com/100-announces-…
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BEHIND THE FRAME | FLEYE Copenhagen

Built around exceptional lightness, uncompromised comfort and a distinctly Scandinavian point of view.

Read more 👉 100percentoptical.com/behind-frame-f…

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100% Optical retweeted
Registration for @100Optical 2027 is now open.

Byki Huntjens, education lead @The_AOP, shares what she looks forward to at the show. What do you come to the event for?

Save the date, register early and find out more here: ow.ly/tfmg50ZM3a7
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You heard it here first!

From show-stopping eyewear & the latest innovations to fresh ideas, valuable connections & unforgettable moments, experience everything the optical industry has to offer at 100% Optical 2027 👉 eu1.hubs.ly/H0ydx9s0

#100optical #opticalindustry
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✨ It's time! 2027 REGISTRATION IS OPEN.

Expect the most influential speakers, the industry's most important topics, brand-new features & the entire community under one roof - giving you the insights and connections to stay ahead 👉 bit.ly/4qZrHu5

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❤️ Entries for the Love Eyewear Awards 2027 are now OPEN!

With 13 categories recognising outstanding designers, manufacturers, retailers & optical retailers, this is your opportunity to put remarkable work - & the people behind it - in the spotlight 👉 eu1.hubs.ly/H0y55xm0
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100% Optical retweeted
Why do practice teams make @100Optical a priority?

We heard from two optometrists Amanda Nasser and Frances Jamieson to find out more.

Read more about why they make it a priority to attend and register your interest for the show → ow.ly/g6P550ZztU8
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Something new is coming soon... #FrameofMind #100optical
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Meet Amanda and Frances 👋

@OptometryToday heard from two practice owners about why they make it a priority to travel from Scotland to attend 100% Optical, & what their top tips are for first-time delegates 👉 bit.ly/4fS1ZCw

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From sleek minimalism to bold statement frames, the 100% Catwalk is your front-row seat to the latest trends and collections.

Launching a new eyewear brand? Get in touch to get involved 👉bit.ly/4futguI

#100optical #eyewear #independenteyewear #eyeweardesign
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100% Optical retweeted
Eye-catching, fun and colourful frames are a key part of the Bird Eyewear range for 2026.

During @100Optical, we spoke to Ed Bird, founder of Bird Eyewear, who showcased the Vibrant Nature and Birds of Paradise collections.

Watch more here: ow.ly/iFNX50ZfmIF
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The destination for fashion-forward optical practices, 100% Studio is a curated space that champions the bold, bespoke, and beautifully made independent eyewear.

Missed it in 2026? Take a look at the brands on show 👉 bit.ly/4vHpF2Q

📷 Leisure Society #100optical
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