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Startups rarely need "design."

They need trust.

Sometimes that comes through branding.
Sometimes through a website.
Sometimes through a pitch deck.
Sometimes through the product itself.

A few recent projects 👇
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App Feature page - Web and mobile app website - design + development in Framer

#website #app #web #mobile #designer
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The simpler, the better - Website design - wip in @framer
#website #buildinpublic #design #agent
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Brand design - Beyond agency...
#brand #buildinpublic #agency
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Illustrator and Figma are both great, but the workflow gets better when you use each for what it’s best at.

Logo + core vector work in Illustrator, then Figma for brand guidelines, patterns, templates and other brand assets.

It makes the final system much easier for clients...
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Seems like personal branding and outreach are the ultimate options left for designers to get projects..

And it gets even tougher when you’re an introvert who hesitates before DMing people... 😅
What’s the #1 thing designers should focus on right now to stay ahead and always have work coming their way?
#newyork #design #productdesign
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A few screens from MindTRX, a mind-relaxation app I worked on a few years ago.
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And the lazy ones just share a Figma link as their portfolio 😂
Every designer on twitter is updating their portfolios right now?
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Working on a new website for a venture firm - designing and building it directly in Framer... still a WIP.

Next up: adding subtle animations and interactions.
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A $15k - 20k website that takes 8 weeks to launch isn’t necessarily better than a $5k website that goes live in 14 days.

That’s the thinking behind how I approach marketing websites: strategy, visual design, UX, and implementation working together from the start.
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A different approach to designer portfolios🫣
Ladies and gentlemen, it's time to pass the torch and demote myself to my natural state: a poster. I'll be stepping back from leading product for 𝕏 and will continue on as an advisor.

Serving the X community has been the privilege of a lifetime. X is, and will remain, the most technology in history. But running this app is a 24/7 job and it's now time for me to take a breather.

The app is seeing unprecedented growth in new users & engagement. We continue to break records every month. We've climbed 70 spots in the App Store since this time last year.

And in the last 400 days, we rebuilt almost every aspect of X: the Timeline, the Android app, onboarding, notifications, chat and more.

We also launched nearly 30 new products while protecting the integrity of the town square: becoming the first app to show Country-of-Origin on profiles and mounting defenses against AI bots. There's certainly much more work to be done, but our foundation is stronger than ever.

None of this would have been possible without the incredible team here. The next leaders will take X to even greater heights with @benjitaylor on design, @singhai on core product engineering and @dinkin_flickaa on mobile engineering -- among many other great people.

Thank you to Elon and the X team for welcoming me into the company. See you on the Timeline.
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For Imaginim, I wanted to explore a different direction.

The identity began with a simple “+” and evolved into layered, transparent forms—representing creation, exploration, and the possibilities that emerge when ideas come together.

What do you think of the direction?
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I built a visual system for Imaginim - designed to scale across the website, social content, marketing, and larger-format applications..

A few selected pieces from the project ↓
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A memorable brand isn’t built by adding more.

It’s built by deciding what to leave out.

The simplest identities are often the hardest to create.
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One thing I’ve noticed after designing brands for startups and established co:

Founders usually ask for a logo.

What they actually need is a visual system that people can recognize and trust as the business grows.

The logo is just the beginning.
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One thing I enjoy about website redesigns:

Finding the gap between what a company has become and what its website still says about it.

A recent exploration:
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Most startup websites don’t fail because of bad visuals.

They fail because they don’t communicate clearly.

Good design isn’t decoration—it’s clarity.

Here’s a recent concept I designed for modern SaaS and AI products.
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A startup website has one job:

Help visitors understand your product before they lose interest.

Every layout, interaction, and section should make that easier—not harder.

A recent concept exploring that idea
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A modern startup website concept.

Designed for SaaS & AI products with clarity, speed, and thoughtful interactions in mind.

Always optimizing for trust before decoration.
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Designing for startups means balancing clarity, speed, and trust.

This concept explores a modern product experience for SaaS and mobile apps-focused on clean layouts, thoughtful interactions, and a structure that’s easy to adapt.

Would love to hear your thoughts..
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A concept for a modern venture studio website.

Clean hierarchy. Subtle interactions. Focus on clarity over complexity.

Built in Framer
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