Some people keep their tab count low by instinct. Others thrive in creative chaos.

If you’re on team chaos, with dozens of tabs open and a Mac that’s starting to sweat, meet Browser Care: a new CleanMyMac feature for Google Chrome.

◽️ Clear clutter in seconds. Remove duplicate tabs with one tap (your newest page stays safe), or close tabs you haven’t touched in a while.

◽️ And it’s private by design: your browsing history and page content never leave your Mac 🔒

Browser Care is free with your active CleanMyMac subscription. Update the app to try it.

Check it out 👉 bit.ly/4isiGHm

MacPaw is heading to WAWtech — Warsaw, Nov 26–27 ⚡

3,000 engineers, 80+ experts from companies like Google, Netflix, and OpenAI, across six tracks of talks spanning AI to deep tech. More details soon!

Everyone thought Swift was an Apple-only language. Google just said otherwise 👀

Full story (and more) in the fresh MainNews episode — link in bio.

Should AI say sorry with a joke? We tested it. The answer is no 🙂‍↔️

We tested 5 tones across 3 error severities (from a failed file conversion to a wrong hotel booking). The clear winner: sincere, direct, accountable. Humor came in last, every time.

These findings from MacPaw ented at NordiCHI '26, and are already shaping how Eney by MacPaw communicates.

Full paper + more → research.macpaw.com/publications/a…

Creativity needs a rest too 🌿

Step away from the conference buzz and into the MacPaw Tech Spa at @adobemax 2026

📍 Adobe MAX 2026 · Miami Beach
🗓 November 8–12
📌 Booth 832

Even the brightest sparks of creativity need a moment to recharge and renew. 💡

MacPaw invites you to discover the Tech Spa experience at the @adobemax conference, a sensory oasis and your own reset nestled in the heart of the bustling venue. 💆‍♀️

New monthly meetup in Boston: AI Boston Dev, hosted by @JesseWaites and MacPaw.

Demo your project or just come watch: 5 minutes to show, a few more for questions. Jesse’s opening the first one with the AI pipeline that found a lost 1812 meteorite report in 400 years of archives cPaw’s Boston office.

Free, but spots are limited. Grab yours: 🔗 partiful.com/e/DRpUPAclT8ZQ…

More about AI Boston Dev → aiboston.dev

Not every task waits for you to sit down at your desk.

Get started with Eney by MacPaw → macpaw.onelink.me/OlF7/x_organic…

Meet Eney by MacPaw, a proactive AI assistant for Mac and iPhone that flags what needs you and gets the next step ready.

@eneybymacpaw
🧵 1/3

Eney flags open items from your email, calendar, and connected apps, gets the next step ready, and waits for your go-ahead.

2/3

Get started with Eney – bit.ly/EneyOct15_X

3/3

Until today, Elix and Mnemos — MacPaw's own on-device AI technologies — were a promise. Today they're public benchmarks.

🧵

State of the art: highest of four systems on LongMemEval-S at 89.0%. Ahead of or level with mem0's open-source SDK on all 11 of 12 benchmarks, ahead of MemOS on 11 of 12.

Same conversations, same model, one judge for every system.

Every score is published as measured, including where another system leads. Both are in development, going into MacPaw's products first.

Benchmarks as of October 8. Full method + explorer: bit.ly/Elix-Mnemos-re…

@MacPawResearch @eneybymacpaw