Details.
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Worked on 4 different product sites today, one brand new, 3 refreshed.

But there's a method to the madness: Sharing agent systems, design patterns, and templates across the portfolio.
Just a guy and his orbs.
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Just a guy and his orbs.
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I'm on prototype number 4 (in 2 days) for a new app concept. Each is a fully functioning version with a different fundamental approach.

All before actually designing and building it "for real".

What an exciting time to build.
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Every product I'm building (or using) has "bring your own agent" as a hard requirement.

Also not into selling (or re-selling) tokens. Users already pay for tokens from their preferred provider and want to use them.

This informs a lot of product decisions from the jump.
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The one case where I reach for Fable these days is strategic thought partner and feedback.

Opus 5.5 is the workhorse for everything else, but weaker at that.
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Replying to @CasJam
To be clear: I don't mean Fable makes the plan, Opus builds.

I mean: Fable for conversations about strategic direction for my business.

Opus for projects: Planning, design, spec, build, etc.
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This, this and this.
Building a couple different apps right now. A few things that are really fun and different:

• New input methods! It used to be UI was only type, click, upload file, etc. Now "hold a button to explain what you want" is a thing. Or "show to the camera."
• New cogs in the backend! Basically LLMs are magical cogs we can insert into backend processes to enable new things to happen.
• Cover more creative ground! Every time I'm scratching my head I can ask for multiple takes on this one thing and get new ideas.

And the best part -- the hard parts are still hard! It's all about how to integrate these new things together into a workflow that actually solves problems!
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MLB offseason is way more interesting than the US election 👀
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An idea hits different when:

- It arrives and develops FAST. You're just riding its momentum.
- It's obvious. The questions answer themselves.
- Your previously held biases can't dissuade you.
- It meets the moment (timing feels right).

I'm working on something.
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This stuff never gets old.
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AI responses = insta-block.

fyi
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Before:
1. Plan & write spec.
2. Build & design simultaneously in browser.
3. Heavy amount of UI iterations, refactoring and changes.

Now:
1. Plan, spec & design mocks in Paper via MCP.
2. The Paper file + spec *together* is plan to build from. Iterate and lock it when ready.
3. Buand polish.

Much better final product. Less "vibe coded" look.
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Buried near the end of my newsletter today I floated a new service I might offer soon. Just 2 sentences sharing the vague concept.

Multiple people interested.

I could respond with my full pitch and "so, what do you think?"

But I'll learn more if I respond with:

"What do you be?"

"How would this be better than what you've tried?" 👀
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More essential legwork for spinning up an optimized marketing site... Made agentic.

☑️ coming soon site
☑️ early access list form
☑️ research survey
☑️ email routing
☑️ domain DNS
☑️ analytics...

I'm free to focus on strategy and make key decisions. Agent (and my skills) handle wiring up all the things.

(to be continued...)
My new stack for product marketing sites:

Agent-ready. No CMS. Optimized. Brandable.

☑️ Astra for templating.
☑️ My commondesign patterns, components, page types.
☑️ SEO / AEO optimization & conventions.
☑️ A protected /admin area for view-only of facts, forms, entries, with easy prompts for agent to manage/change stuff.
☑️ Cloudflare deployment ready.
☑️ Agent skills for new product strategy, positioning, brand design, site design, running marketing experiments, programs, and audits.

Converting all my sites to this. Standardizing how I launch and run them all going forward.
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Despite my best efforts with Claude Desktop for a month, I'm back on Amp as my daily driver.

Claude Desktop has the pieces (cloud agents, UI, speed) but the permission stuff requires so many crazy hoop-jumping and still kills productivity on a daily basis.

Orbs just work. Now with Claude Code mode 👍 Good to be home.
I hereby give Claude my full, unequivocal, unwavering, signed in blood approval to do the thing I asked it to do without the need to repeat its' permission request on every turn on the off chance I changed my mind in the past 90 seconds.
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Think. Prompt. Check X.
Read response. Ask questions. Check X.
Read response. Greenlight build. Check X.
Take a look. Give revisions. Check X.
Another look. More revisions. Check X.
Have lunch...
Think. Prompt. Check X...
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Remember dealing with merge conflicts?
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A foundation for agents to build from.
My new stack for product marketing sites:

Agent-ready. No CMS. Optimized. Brandable.

☑️ Astra for templating.
☑️ My commondesign patterns, components, page types.
☑️ SEO / AEO optimization & conventions.
☑️ A protected /admin area for view-only of facts, forms, entries, with easy prompts for agent to manage/change stuff.
☑️ Cloudflare deployment ready.
☑️ Agent skills for new product strategy, positioning, brand design, site design, running marketing experiments, programs, and audits.

Converting all my sites to this. Standardizing how I launch and run them all going forward.
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