Global media company @nielsen posts about tomorrow’s Miami-Notre Dame game, which is expected to be a highly watched showdown. 🏈

#GoCanes | @CanesFootball

Where are the most avid fanbases in college basketball and football?

In the heart of America, of course.

But college hoops passion extends toward the coasts, too.

The most avid market across both sports?

Iowa, ranking 2nd in 🏈 and 3rd in 🏀.

No. 1 @CanesFootball vs. No. 4 @NDFootball. One of college football’s fiercest rivalries returns this weekend. 🏈

Last week:
🙌 Miami–UNC: 4.6M viewers
☘️ ND–Navy: 4M viewers

Neither topped the week. Will their showdown? Find out next week. 👀

#APTop25 #CollegeFootball

NEW: Most-watched College Football teams through Week 9📺

(via @nielsen)

on3.com/news/college-f…

Hitting “launch” is easy. Proving what a campaign actually drove is the hard part.

See how the world’s biggest campaigns are guided by data at the Nielsen Media Intelligence Lab in NYC: nielsen.com/media-intellig…
#Nielsen #MediaIntelligence #NYC

Orlando is now the 14th largest media market in America, further strengthening Orlando’s position as the largest media market without a @MLB franchise.

In the latest rankings compiled by @nielsen, Orlando surpassed Detroit to move up one spot in the overall rankings. Orlando is Major League market. By virtually every measure that matters, it already is one.

#OrlandoIsMajorLeague #OrlandoOnDeck

Where does college basketball fandom run deepest? 🏀

The Local College Basketball Fandom Index’s top five:

1. Lexington
2. Louisville
3. Des Moines/Ames
4. Raleigh/Durham
5. Indianapolis

Explore the full ranking: nielsen.com/insights/2026/…

We partnered with @SheRunsItOrg to host their #AdvertisingWeek panel on cultural fluency at Nielsen HQ.

Stacie de Armas, Amanda DeVito, Andrés Gutierrez and Sandra Villarreal explored what it takes to lead with cultural fluency, from putting ego aside to creating space for Thank you to She Runs It and everyone who joined us in Chelsea.

📻 Radio alone reaches 88% of adults 18–34.
🎙️ Add podcasts, and combined reach climbs to 94%.

More reason to keep both in the mix.

Texas is still on top. 🏈

Through Week 8, the Longhorns lead college football viewership with 8.344M viewers, followed by Ohio State and Oklahoma.

This week’s shake-up: Indiana moves into fourth, swapping spots with Alabama.

Did your team make the cut?

Come October, horror favourites creep back onto our screens. 🎃

The film It (2017) recorded 396M viewing minutes in October 2025, while Poltergeist and Sleepy Hollow each passed 270M.

Explore the viewing trends: nielsen.com/insights/2026/…

Behind every data point is a person. Someone who pressed play, scrolled past, or cheered for a goal.

See decades of those moments come to life inside the Nielsen Media Intelligence Lab:  nielsen.com/media-intellig…

#Nielsen #MediaIntelligence #NYC

Boo-mers who? Millennials are the real horror fans. 👻

From January–September 2026, Millennials accounted for approximately 31% of viewing minutes and were the top audience for 6 of the top 10 horror titles. 🎃

Millennials love The Bone Temple (35.4% of viewing) and are obsessed with Obsession (35.1%). Horror season is their season.

Check out the full data: nielsen.com/insights/2026/…

Budgets are up and events are winning.

- 81% of UK marketers expect ad budgets to grow
- 94% in India are upping event spend
- 91% of U.S. marketers with $50M to $100M budgets are betting bigger on sponsorship

Want to know the rest? Dive into our findings: nielsen.com/insights/2026/…