You set up the affiliate program and you wait.
And wait ๐ฅฑ
Still waiting, but no affiliates are coming.
Lots of people think that setting up a program and publishing it on the website or company's social media will make the deal.
It's not true. Your affiliate program is as recruitment.
And we know it's not an easy task. But we also know there are a lot of strategies that can help you make money and lower the effort.
We gathered them in one guide: firstpromoter.com/blog/how-to-reโฆ
And wait ๐ฅฑ
Still waiting, but no affiliates are coming.
Lots of people think that setting up a program and publishing it on the website or company's social media will make the deal.
It's not true. Your affiliate program is as recruitment.
And we know it's not an easy task. But we also know there are a lot of strategies that can help you make money and lower the effort.
We gathered them in one guide: firstpromoter.com/blog/how-to-reโฆ
0
0
2
33
Not sure where to find affiliates for your SaaS?
Lots of people aren't. So instead of another "how to set up a campaign" guide, we prepared something you can use to actually find the right people to promote you.
Louis Anghel, our Head of Customer Success transferred all his 5+ years of experience in a first-line customer support role into a guide you can use right away.
In the video:
โก๏ธ 3 places to find affiliates
โก๏ธ Commission worth promoting
โก๏ธ Signup page with screening questions
โก๏ธ Assets and the welcome email
โก๏ธ First applications approved on camera
New video is live on YouTube: youtu.be/l-ij_GxLwP0?siโฆ
Lots of people aren't. So instead of another "how to set up a campaign" guide, we prepared something you can use to actually find the right people to promote you.
Louis Anghel, our Head of Customer Success transferred all his 5+ years of experience in a first-line customer support role into a guide you can use right away.
In the video:
โก๏ธ 3 places to find affiliates
โก๏ธ Commission worth promoting
โก๏ธ Signup page with screening questions
โก๏ธ Assets and the welcome email
โก๏ธ First applications approved on camera
New video is live on YouTube: youtu.be/l-ij_GxLwP0?siโฆ
0
0
1
154
Imagine your publisher inflating their numbers while promoting your product.
Are you angry? Decide to kick them out of your program right away?
Well, it might not be the best thing to do.
Inflation isn't that bad per se.
๐ First, look at whether there's an organic part to ranking on YouTube for the keywords they claim?
๐ Check for fluctuations, even the minor ones.
If that checks out, you can negotiate better terms instead of cutting them.
Tautvydas Vasiliauskas has seen these moves plenty of times. In the clip he explains what's fine and what to be careful with.
Our guide for affiliate managers to stay ahead of AI changes is still free to download, so hurry up: firstpromoter.com/resources/affiโฆ
Are you angry? Decide to kick them out of your program right away?
Well, it might not be the best thing to do.
Inflation isn't that bad per se.
๐ First, look at whether there's an organic part to ranking on YouTube for the keywords they claim?
๐ Check for fluctuations, even the minor ones.
If that checks out, you can negotiate better terms instead of cutting them.
Tautvydas Vasiliauskas has seen these moves plenty of times. In the clip he explains what's fine and what to be careful with.
Our guide for affiliate managers to stay ahead of AI changes is still free to download, so hurry up: firstpromoter.com/resources/affiโฆ
0
1
1
45
Are you ok with your affiliates using AI-generated content to promote you?
It's alright if you say no. And it's fair to say yes too.
Doesn't matter much if they use it, but it matters how. And what you are ready to accept.
This is one of those things around an affiliate wouldn't have thought about a year ago. But now, with AI content all around us, you have to.
So specify it: what counts as AI-assisted, what counts as fully AI-generated and what you'd call fake traffic.
It's a small thing from a guide we put together on how AI changed the game: from spotting fake publishers to rewarding the ones AI tools actually recommend.
Whole thing's free, download it here: firstpromoter.com/resources/affiโฆ
It's alright if you say no. And it's fair to say yes too.
Doesn't matter much if they use it, but it matters how. And what you are ready to accept.
This is one of those things around an affiliate wouldn't have thought about a year ago. But now, with AI content all around us, you have to.
So specify it: what counts as AI-assisted, what counts as fully AI-generated and what you'd call fake traffic.
It's a small thing from a guide we put together on how AI changed the game: from spotting fake publishers to rewarding the ones AI tools actually recommend.
Whole thing's free, download it here: firstpromoter.com/resources/affiโฆ
0
0
1
45
How does the typical vetting process look?
It's hard to say about "typical" when in most cases it just... doesn't exist.
And that's surprising, because ๐ญ๐ก๐ ๐๐ข๐ฑ ๐๐จ๐ฌ๐ญ๐ฌ ๐๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐ง๐จ๐ญ๐ก๐ข๐ง๐ .
One mandatory question on your signup form, like "what's your social a lot of bad sign-ups out. Add an AI check on top, and the weak ones show up fast.
Of course it won't catch everything, and it's not meant to. It just stops the worst of it reaching your list without you noticing.
In this video Tautvydas Vasiliauskas shares what he keeps seeing after more than a decade in affiliate marketing: youtube.com/shorts/QUUecTKโฆ
But it's one bit of an ebook we put together on how AI changed the game, from fraud and fake publishers to the tracking problem nobody's solved yet.
It's free to read and you'll find it here: firstpromoter.com/resources/affiโฆ
It's hard to say about "typical" when in most cases it just... doesn't exist.
And that's surprising, because ๐ญ๐ก๐ ๐๐ข๐ฑ ๐๐จ๐ฌ๐ญ๐ฌ ๐๐ฅ๐ฆ๐จ๐ฌ๐ญ ๐ง๐จ๐ญ๐ก๐ข๐ง๐ .
One mandatory question on your signup form, like "what's your social a lot of bad sign-ups out. Add an AI check on top, and the weak ones show up fast.
Of course it won't catch everything, and it's not meant to. It just stops the worst of it reaching your list without you noticing.
In this video Tautvydas Vasiliauskas shares what he keeps seeing after more than a decade in affiliate marketing: youtube.com/shorts/QUUecTKโฆ
But it's one bit of an ebook we put together on how AI changed the game, from fraud and fake publishers to the tracking problem nobody's solved yet.
It's free to read and you'll find it here: firstpromoter.com/resources/affiโฆ
0
0
1
544
Let's state the obvious: nobody wants to pay a fake publisher.
What's far less obvious is how easy it's become to approve one without noticing.
Most managers still check the traffic: graph looks ok, so the publisher must be real. Not anymore - a healthy-looking traffic chart est things to fake.
The first fix is the dull one: stop trusting traffic on its own. It keeps budget away from sites that won't exist a month later.
That's one piece of a bigger shift in how AI changed the game, so we put what we know into an ebook.
Fake publishers are a small part of it, next to which "suspicious" signals are actually fine, fast applicant triage, and rewarding the publishers AI Overviews already recommend.
Free to download here: firstpromoter.com/landing/affiliโฆ
What's far less obvious is how easy it's become to approve one without noticing.
Most managers still check the traffic: graph looks ok, so the publisher must be real. Not anymore - a healthy-looking traffic chart est things to fake.
The first fix is the dull one: stop trusting traffic on its own. It keeps budget away from sites that won't exist a month later.
That's one piece of a bigger shift in how AI changed the game, so we put what we know into an ebook.
Fake publishers are a small part of it, next to which "suspicious" signals are actually fine, fast applicant triage, and rewarding the publishers AI Overviews already recommend.
Free to download here: firstpromoter.com/landing/affiliโฆ
0
1
2
2,017
If you haven't spent the last decade running an affiliate program, chances are you don't have enough data yet.
Good news is that we do.
We analyzed 31 million referrals across 3,425 subscription affiliate programs and we're sharing what we learned.
So you don't waste time and t rarely pay off, and so you know what to focus on from day one.
Head to our blog for data and practical takeaways: firstpromoter.com/blog/affiliateโฆ
#AffiliateMarketing #SaaS #MarketingTips #DataDriven
Good news is that we do.
We analyzed 31 million referrals across 3,425 subscription affiliate programs and we're sharing what we learned.
So you don't waste time and t rarely pay off, and so you know what to focus on from day one.
Head to our blog for data and practical takeaways: firstpromoter.com/blog/affiliateโฆ
#AffiliateMarketing #SaaS #MarketingTips #DataDriven
0
0
1
1,004
Do you think our "launch in 15 minutes" claim sounds like marketing oversell?
Fair enough. You can't really know until you try yourself. All we can say is that we see customers do it every day.
And we also see that because it's fast and simple, some people let their guard down.
helped customers launch and manage hundreds of programs, warns about one common mistake: ๐๐จ๐ฎ ๐๐จ๐ง๐ง๐๐๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐ข๐ฅ๐ฅ๐ข๐ง๐ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐๐ซ ๐๐ง๐ ๐ญ๐ก๐ข๐ง๐ค ๐ญ๐ก๐ ๐ฌ๐๐ญ๐ฎ๐ฉ ๐ข๐ฌ ๐๐จ๐ง๐.
Well, itโs not.
You also need to connect FirstPromoter to your website - miss that, and you'll have an affiliate program that doesn't track anything.
Check the video where Louis talks about how to avoid more setup mistakes: youtu.be/d_pvoLWa20A?siโฆ
Fair enough. You can't really know until you try yourself. All we can say is that we see customers do it every day.
And we also see that because it's fast and simple, some people let their guard down.
helped customers launch and manage hundreds of programs, warns about one common mistake: ๐๐จ๐ฎ ๐๐จ๐ง๐ง๐๐๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐๐ข๐ฅ๐ฅ๐ข๐ง๐ ๐ฉ๐ซ๐จ๐ฏ๐ข๐๐๐ซ ๐๐ง๐ ๐ญ๐ก๐ข๐ง๐ค ๐ญ๐ก๐ ๐ฌ๐๐ญ๐ฎ๐ฉ ๐ข๐ฌ ๐๐จ๐ง๐.
Well, itโs not.
You also need to connect FirstPromoter to your website - miss that, and you'll have an affiliate program that doesn't track anything.
Check the video where Louis talks about how to avoid more setup mistakes: youtu.be/d_pvoLWa20A?siโฆ
1
0
0
538
Your affiliates are busy.
More than 77% of them work solo* and almost all promote several products at the same time.
So you are fully aware that you're just one item on their long to-do list. But that doesn't mean you can't move your program closer to the top of it.
well your product converts, trust in your brand - it all matters.
But one more thing is so obvious it's easy to forget: ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐๐ข๐ฅ๐ข๐๐ญ๐ ๐ฉ๐จ๐ซ๐ญ๐๐ฅ.
If affiliates can quickly check their clicks, conversions, earnings, and find the assets they need without digging around, you're making their job easier.
So when you're choosing affiliate software, think about more than your own dashboard.
Find out more on how affiliate software can make life easier - for you and your partners: firstpromoter.com/solutions/affiโฆ
More than 77% of them work solo* and almost all promote several products at the same time.
So you are fully aware that you're just one item on their long to-do list. But that doesn't mean you can't move your program closer to the top of it.
well your product converts, trust in your brand - it all matters.
But one more thing is so obvious it's easy to forget: ๐ช๐ฎ๐๐ฅ๐ข๐ญ๐ฒ ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐๐๐ข๐ฅ๐ข๐๐ญ๐ ๐ฉ๐จ๐ซ๐ญ๐๐ฅ.
If affiliates can quickly check their clicks, conversions, earnings, and find the assets they need without digging around, you're making their job easier.
So when you're choosing affiliate software, think about more than your own dashboard.
Find out more on how affiliate software can make life easier - for you and your partners: firstpromoter.com/solutions/affiโฆ
0
0
1
565
Setting up an affiliate program takes minutes, but knowing every edge case it should handle takes experience.
For example: when a customer upgrades, should the affiliate still earn commission based on the original plan, or should it increase with the new subscription?
After r support role, Louis Anghel has seen these edge cases across many programs.
In this video, he builds a program from scratch: connects Stripe, creates a campaign, sets the commission, adds the tracking script and confirms a referral actually tracks.
New video is live on YouTube: youtu.be/d_pvoLWa20A?siโฆ
For example: when a customer upgrades, should the affiliate still earn commission based on the original plan, or should it increase with the new subscription?
After r support role, Louis Anghel has seen these edge cases across many programs.
In this video, he builds a program from scratch: connects Stripe, creates a campaign, sets the commission, adds the tracking script and confirms a referral actually tracks.
New video is live on YouTube: youtu.be/d_pvoLWa20A?siโฆ
0
0
1
76
Overpaying affiliates hurts your margins. Underpaying hurts their motivation.
Both usually come from the same setup mistake: ๐๐จ๐ฆ๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐ญ๐ก๐๐ญ ๐๐จ๐ง'๐ญ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ข๐ฅ๐ฅ๐ข๐ง๐ .
When a customer upgrades, downgrades or refunds, the commission should But a lot of affiliate programs aren't set up this way by default, and you won't notice it until it's already expensive.
Louis Anghel, our Head of Customer Success, shows how to go from a blank account to a tracked referral in just a few minutes. And wrong commission setup is just one of the two mistakes he covers.
Full walkthrough: youtu.be/d_pvoLWa20A
Both usually come from the same setup mistake: ๐๐จ๐ฆ๐ฆ๐ข๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐ญ๐ก๐๐ญ ๐๐จ๐ง'๐ญ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ข๐ฅ๐ฅ๐ข๐ง๐ .
When a customer upgrades, downgrades or refunds, the commission should But a lot of affiliate programs aren't set up this way by default, and you won't notice it until it's already expensive.
Louis Anghel, our Head of Customer Success, shows how to go from a blank account to a tracked referral in just a few minutes. And wrong commission setup is just one of the two mistakes he covers.
Full walkthrough: youtu.be/d_pvoLWa20A
0
0
1
133
Already using Stripe?
Then paying affiliates just got a lot easier.
With Stripe Payouts, you can pay affiliates directly from your own Stripe account, let them securely connect their payout details through Stripe and send commissions to everyone in a single batch.
Available on n.
More details here: changelog.firstpromoter.com/stripe-payoutsโฆ
Then paying affiliates just got a lot easier.
With Stripe Payouts, you can pay affiliates directly from your own Stripe account, let them securely connect their payout details through Stripe and send commissions to everyone in a single batch.
Available on n.
More details here: changelog.firstpromoter.com/stripe-payoutsโฆ
0
0
1
52
Your affiliate data is only as good as the conversions behind it.
Paying commissions on fraudulent referrals isn't the only cost of affiliate fraud. It can also distort your performance data, making it harder to see which partners are actually driving growth.
Even a basic catch issues before they affect your reporting.
The checklist below is a good place to start. For a deeper look at affiliate fraud and how to prevent it, check this article: firstpromoter.com/blog/affiliateโฆ
Paying commissions on fraudulent referrals isn't the only cost of affiliate fraud. It can also distort your performance data, making it harder to see which partners are actually driving growth.
Even a basic catch issues before they affect your reporting.
The checklist below is a good place to start. For a deeper look at affiliate fraud and how to prevent it, check this article: firstpromoter.com/blog/affiliateโฆ
0
0
1
29
Is comparing feature pages enough to choose the right affiliate software?
That's a good start, but the important part is understanding which differences matter for YOUR business.
Take recurring commissions: easy to spot on a pricing page, but how a platform handles refunds, ns and transaction fees usually isn't.
And details like those matter even more as your program scales.
More on what to check before you commit and grow: firstpromoter.com/blog/best-affiโฆ
That's a good start, but the important part is understanding which differences matter for YOUR business.
Take recurring commissions: easy to spot on a pricing page, but how a platform handles refunds, ns and transaction fees usually isn't.
And details like those matter even more as your program scales.
More on what to check before you commit and grow: firstpromoter.com/blog/best-affiโฆ
0
1
0
19
Done switching between tabs and tools to manage your affiliate program?
Weโve noticed.
That's why we've spent the last few months building the FirstPromoter MCP Server.
You can now connect Claude, ChatGPT, Cursor and other MCP-compatible clients directly to your FirstPromoter here: changelog.firstpromoter.com/introducing-fiโฆ
Weโve noticed.
That's why we've spent the last few months building the FirstPromoter MCP Server.
You can now connect Claude, ChatGPT, Cursor and other MCP-compatible clients directly to your FirstPromoter here: changelog.firstpromoter.com/introducing-fiโฆ
0
0
0
14
The last six months have been incredibly productive for the FirstPromoter team ๐
We've released more than 15 new features and big improvements, many of them requested by customers running larger affiliate programs and teams.
Some of the biggest additions include:
โก๏ธ Managed tivity Logs
โก๏ธ Custom Roles & Permissions
โก๏ธ Webhooks V2
โก๏ธ SAML Single Sign-On
Check out the article for the full list: changelog.firstpromoter.com/what-we-shippeโฆ
We've released more than 15 new features and big improvements, many of them requested by customers running larger affiliate programs and teams.
Some of the biggest additions include:
โก๏ธ Managed tivity Logs
โก๏ธ Custom Roles & Permissions
โก๏ธ Webhooks V2
โก๏ธ SAML Single Sign-On
Check out the article for the full list: changelog.firstpromoter.com/what-we-shippeโฆ
0
0
0
13
We've helped 3,000+ SaaS companies run their affiliate programs.
Now we're running our own.
Up to 35% recurring commission, 12 months per customer. First referral before end of May gets you a $100 bonus.
Join here: firstpromoter.com/affiliate-progโฆ
#affiliatemarketing #SaaS
Now we're running our own.
Up to 35% recurring commission, 12 months per customer. First referral before end of May gets you a $100 bonus.
Join here: firstpromoter.com/affiliate-progโฆ
#affiliatemarketing #SaaS
3
0
4
120
Affiliates go quiet for a simple reason: nobody gave them what they need to start.
Prepare the kit before they sign up. Their success is your success.
#PartnerMarketing #SaaSGrowth #AffiliateMarketing
Prepare the kit before they sign up. Their success is your success.
#PartnerMarketing #SaaSGrowth #AffiliateMarketing
0
0
2
50
The first 10 affiliates won't find you. You have to go get them yourself. 5 places to look:
โก๏ธ 1. Your existing customers. The people already paying you are your most credible promoters. Check who has referred someone, even informally.
โก๏ธ 2. Niche newsletters and content covering your category. One mention from a trusted voice beats 50 cold signups.
โก๏ธ 3. Adjacent tools in your stack. If your product integrates with theirs, their audience already understands the problem you solve.
โก๏ธ 4. Consultants and freelancers in your space. They advise your ideal customers daily. Trust is already built.
โก๏ธ 5. Affiliates promoting complementary SaaS tools. They understand the format and are already warm to the category.
#PartnerMarketing #SaaSGrowth #AffiliateMarketing
โก๏ธ 1. Your existing customers. The people already paying you are your most credible promoters. Check who has referred someone, even informally.
โก๏ธ 2. Niche newsletters and content covering your category. One mention from a trusted voice beats 50 cold signups.
โก๏ธ 3. Adjacent tools in your stack. If your product integrates with theirs, their audience already understands the problem you solve.
โก๏ธ 4. Consultants and freelancers in your space. They advise your ideal customers daily. Trust is already built.
โก๏ธ 5. Affiliates promoting complementary SaaS tools. They understand the format and are already warm to the category.
#PartnerMarketing #SaaSGrowth #AffiliateMarketing
0
0
2
50
CAC is up, organic is flat, the last campaign underdelivered. Everyone's in the room. Nobody has a great answer.
This meeting happens at almost every SaaS company eventually. Usually when paid acquisition stops being a reliable lever and the team runs out of familiar options. to split companies in two.
๐๏ธ One group pours more into what's not working, usually more budget, more tests, same underlying problem. The math keeps getting worse.
๐๏ธ The other group asks a different question: who already trusts us, and how do we make it easy for them to say so?
Partner-led growth isn't a quick fix. It takes time to build and real infrastructure to scale. But it's one of the few channels where the economics improve as you grow and not the other way around.
#affiliatemarketing #partnermarketing #saasgrowth
This meeting happens at almost every SaaS company eventually. Usually when paid acquisition stops being a reliable lever and the team runs out of familiar options. to split companies in two.
๐๏ธ One group pours more into what's not working, usually more budget, more tests, same underlying problem. The math keeps getting worse.
๐๏ธ The other group asks a different question: who already trusts us, and how do we make it easy for them to say so?
Partner-led growth isn't a quick fix. It takes time to build and real infrastructure to scale. But it's one of the few channels where the economics improve as you grow and not the other way around.
#affiliatemarketing #partnermarketing #saasgrowth
0
0
2
40