How to Do a Website Audit in 5 Steps (+ Checklist)

backlinko.com/website-audit

#seo @backlinko

Want a link from Backlinko.com (AuthorityScore 66)

I need your help.

If you have *anything* to do with SEO, whether as a provider, buyer, seller, or just an enthusiast -- please take a few mins and help us with a survey on pricing.

👉 docs.google.com/forms/d/e/1FAI…

Here’s how to optimize your e-commerce page like a pro. 👇🏽

… why does this matter?

Simple:

✔️ Build trust with shoppers.

✔️ Turn visits into sales.

✔️ Keep customers coming back.

When your page matches what shoppers want, they’re more likely to click, buy, and come back.

6. 𝗛𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗜𝗺𝗮𝗴𝗲𝘀

↳ Include multiple fast-loading, high-quality images
↳ Write alt texts
↳ Remove image backgrounds

7. 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝘃𝗲 𝗗𝗲𝘀𝗶𝗴𝗻

↳ Make web pages render well on all screen sizes and resolutions while ensuring good usability by

Backlinko attracts over 451K+ unique visitors per month.

Learn how to play the content game 🎮 to achieve similar results.

Here you go 👇🏼

Here’s a 4-layer approach to starting a successful SEO project.

Knowing what to tackle first can make or break a strategy.

Deciding where to begin or where to focus is crucial.

Breaking it down into 4 actionable layers simplifies the process:

The best SEO strategies start with clarity and alignment. Master these layers, and you’ll set yourself —and your clients— up for long-term success.

One of the keys to effective SEO content production?

Equip your writers with a deep understanding of your site.

At Backlinko, we give our writers an updated site crawl with:

- Every important URL
- Top ranking keywords
- Secondary keywords from GSC
- Number of current internal links
- Page titles
- Meta descriptions

By having this data at their fingertips, our writers can create content that's not only engaging but also strategically linked to drive better results.

Migrating your website?

And don’t want to lose all your SEO efforts?

Here’s our 23-step migration checklist to ensure your site move goes flawlessly:

We drive 8M+ visits per year with these 18 page title templates.

At Backlinko, we've cracked the code on traffic-driving titles.

Want to know our secret?

It’s all about using the right page title templates.

Check them out 👇🏼

With these exact steps we’ve achieved rankings of:

🏆 Top 3 positions: 15,025
🎖️ Top 10 positions: 40,849

We’re sharing them for the first time.

So, if I were you I’d save this. 😎

Drop a comment and I’ll send you the Gdoc 😉

Here’s our playbook for dominating SEO in 2025:

👀 We might know what we're talking about.

Humbly going to leave our # 1 ranking for "SEO Checklist" screenshot here…