🌍🇨🇿 𝗔𝗻𝗱 𝗷𝘂𝘀𝘁 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗳𝗶𝗻𝗮𝗹 𝗮𝗽𝗽𝗹𝗮𝘂𝘀𝗲… 𝘁𝗵𝗲 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝘁𝗵𝗲 𝟮𝟬𝟮𝟳 #𝗔𝗠𝗘𝗖𝗦𝘂𝗺𝗺𝗶𝘁 𝘄𝗮𝘀 𝗿𝗲𝘃𝗲𝗮𝗹𝗲𝗱.

🏆🎉 Celebrating Tina McCorkindale, recipient of the 2026 AMEC Don Bartholomew Award.

Each year, AMEC presents the Don Bartholomew Award to an individual whose contribution to the communication measurement and evaluation industry, and to AMEC, has made a lasting difference.

reflects a sustained commitment to putting evidence and research at the heart of communication.

Tina, congratulations on this well-deserved recognition. We are delighted to honour your contribution and the important role you continue to play in advancing our profession.

#AMECAwards #DonBartholomewAward #MeasurementAndEvaluation #PublicRelations #AMEC

Behind every AMEC Award is a rigorous judging process, and behind that process is an exceptional panel of people whose expertise, time and independent judgement make it possible. Thank you 🙏 #AMECAwards

🥂🏆 24 years of celebrating excellence, and a room full of people who make this community what it is.

And somewhere among the guests, this year’s winners are sharing the moment, still waiting to discover exactly where their work has placed.

Here’s to the people, the achievements and the anticipation. Let the evening unfold!

#AMEC #GlobalAwards #GlobalRecognition

✨🏆 The tables are set, the lights are on and the stage is ready for the 2026 #AMECAwards.

Every year the evening brings something special. But it is the people, the conversations and the energy in the room that make it truly unforgettable.

Tonight, we get to do it all again. And we cannot wait.

See you soon at Church House Westminster!

What a day of ideas, debate and intelligence applied! 🤖💡

@gojohnab and @RainaLazarova close #AMECAIDay after a day exploring how to put #AI to work responsibly, measure what matters and keep human judgement at the heart of communication.

🤝 @EmediaMonitor @unicepta_news

📊🔮 Could AI mentions become the next #AVE?

At #AMECAIDay, @andismit of @escherman is challenging communicators to measure what #AI actually claims about organisations, not simply count citations. He’s revisiting last year’s predictions and looking ahead to 2027.

🕵️🤖 Who’s shaping what AI says about your brand? At #AMECAIDay, @PaulStollery of @HardNumbers is tackling how misleading sources and competitor comparison pages can influence AI answers, and how to identify and counter the risk.

Google Gemini named @DarrylSparey of @HardNumbers the UK’s best-dressed PR practitioner. Cue applause! 👏 But Paul Stollery revealed the AI answer had been deliberately engineered. A fun demo of how easily AI can be manipulated.

📊🤖 Sentiment tells us how coverage reads. It doesn’t tell us what changes for the business. At #AMECAIDay, @KateRDI and Nick Goundry of @LexisNexis are showing how AI can connect news events to likely business consequences, helping teams prioritise impact over volume.

🤖⚖️ Ethical AI isn’t a barrier to growth. It helps make growth sustainable.

At #AMECAIDay London 2026, Amar Vyas of @mcsaatchigroup shares how to scale AI in measurement with clear data provenance, human oversight and governance linked to commercial outcomes.

What changes when #AI becomes part of your team?

At #AMECAIDay, Courtney Glymph of YourStory PR and Tabita Andersson of @riministreet share lessons from building and managing AI-enabled teams, from specialist agents to trust, accountability and quality.

A little coffee, a lot of conversation, and some fresh perspectives on where AI and communication measurement go next. ☕💡

The afternoon is far from over!

#AMECAIDay