In October 1973, OPEC quadrupled crude prices.

Every industrialised country reached for the same fix: speed limits, gas rationing, Sunday closures.

The Netherlands did something different. 🧵

8/9 The next 21 days:
🚲 May 15: Bike to Work Day.
Decathlon × altmo BTW Week starts → altmo.app/challenges/48
🚲 June 3: UN World Bicycle Day
🌍 June 5: World Environment Day.
Environment Week is live → altmo.app/challenges/45

9/9 Pivotal transport moments aren't decided by who has the embargo

They're decided by who measures the alternative, and funds it, before the crisis fades.

Sovereignty isn't given. It's measured, defended, and earned. Kilometre by kilometre.

🚲 altmo.app

1/6 🚲 Bike to Work Week is back. May 15–22, 2026. This year with @Decathlon_ind

Track even one commute and you're in.

Here's what's on the table 👇🧵

5/6 📣 Note to every cycling, walking, running group:

Your Sunday parkrun, your office step challenge, your monthly ride. They belong on altmo too.

Free for ≤50 participants. GPS-verified, real-time stats, no spreadsheets.

Start in 5 min → altmo.app

6/6 Decathlon getting on board is the proof of concept. The first commute of many.

Sign up → altmo.app/challenges/48

#DecathlonBikeToWork #BikeToWork #CycleToWork
@bicyclemayorblr

CO₂ is a currency we never learned to count.

30 minute car commute = 4.6kg of CO₂.
~1,200kg a year, you never see the invoice.

Money feels real because we measure it.
Carbon, we don’t.

What happens when 500 employees start counting & 40 companies see the number?

Your brain normalizes traffic.

500 hours a year. 62 working days.
Cortisol up. Sleep down. Anxiety +50% for car commuters.

Walk or cycle? Stress drops 34%.

Your body evolved to move — not sit in brake lights.

Reclaim your commute.

We’ve been busy building.

We’re now live on the App Store & Google Play, & we’ve launched Hejje Gala a Bengaluru-wide active mobility challenge with @WRIIndia, Urban Morph & @walkaluru, supported by @GBAChiefComm.

Register now on hejjegala.com

We’re opening up a WhatsApp channel for those who’d like to try the Altmo iOS app early and help us shape it. If you’re interested in testing it and sharing feedback you can join using the link.

bit.ly/44XwHFM

As the year ends, we’re grateful for how far Altmo has come.

Built by a very small team, with a big belief.
We’re launching the Altmo app as a space for our community to grow, move, and multiply impact.

Help us test it, comment below to join our limited beta.